Hi there, my name is
Product Manager
I am a Product Manager from Mexico City with more than eight years of experience across product, user experience and digital marketing, working with both national and international companies. On this portfolio I share case studies of the products, services and tools I have helped to ship.
August 2023
Concept mobile app to help people plan and document museum visits, created as part of a UX design certificate.
September 2023
Responsive cinema website that brings together movies, tickets and snack orders in a single experience.
November 2023
Platform concept that helps citizens understand who represents them and follow the topics they care about.
June 2023
Slack application that helps remote teams run structured asynchronous daily stand-ups.
January 2021
Play-to-earn mobile app where users compete in music battles and win virtual currency and rewards.
June 2022
Internal tools that allow commercial and catalog teams to manage content, campaigns and metadata.
November 2020
First fully automated business compliance report created at CIAL Dun & Bradstreet.
October 2020
Video series reviewing digital products and highlighting how they deliver value to users.
January 2019
Redesign of an installation manual and a set of videos to make onboarding simpler and more visual.
December 2019
Storyboards, scripts and marketing videos created with internal teams and agencies.
January 2020
Risk visualization based on compliance data to help clients quickly assess applicants.
August 2015
Exploration of photo-manipulation and graphic design techniques applied to different projects.
February 2016
Drawing used as a tool to think, explore concepts and communicate product ideas.
October 2020
3D modeling in SketchUp to design furniture and interior layouts under real constraints.
April 2016
Web design work for different organizations, from wireframes to front-end implementation.
August 2017
Development and management of subscription-based mobile products across several verticals.
November 2019
Redesign of the DUNS Registered Profile to better communicate trust and credibility.
March 2016
Experiments and research to improve conversion and user experience in an online store.
April 2012
Long-running fan community that grew to more than 10,000 registered users.
August 2017
Audio ads created for radio and live podcasts to promote digital products.
February 2019
Regional trainings to help sales teams understand and sell new products.
August 2023
Brûle is a conceptual mobile app that I designed as part of the Google UX Certificate to support visitors before, during and after a museum visit.
The problem identified was that Museum visitors often feel overwhelmed by the amount of information, lose track of the pieces they liked the most, and do not have a simple way to “take the visit” with them.
As an End-to-end UX designer I started by defining the problem, running interviews, mapping journeys, wireframing and creating high-fidelity prototypes. I c the visit journey (before, during, after), created lo-fi flows for visit planning and favorites, and iterated on navigation through usability tests.
September 2023
Overview. Lumière is a responsive cinema website that lets people discover movies, purchase tickets and order snacks in a single flow.
I benchmarked existing cinema journeys, sketched alternative flows, prototyped seat selection and snack bundles, and ran remote usability tests to reduce decision time.
The final flow streamlines movie selection, eat choice and snack purchase in three clear steps, reducing friction and highlighting upsell options without overwhelming users.
November 2023
Find Your Voice is a platform concept that connects citizens with their representatives and the topics they care about.
The problem to solve is that political information is fragmented and full of jargon. People do not know who represents them or how to follow relevant legislative activity.
I mapped information sources, defined content models for representatives and initiatives, and designed flows for searching, following topics and receiving updates. The concept turns complex legislative data into human language, making it easier for people to see what is happening and where their voice can have impact.
June 2023
Overview. StandBot is a Slack app for sharing daily stand-up status asynchronously, designed for remote or distributed teams.
Problem. Teams spread across time zones struggle to keep synchronous daily meetings while still needing alignment and accountability.
My role. Product Designer working on conversational design, UX improvements and feature definition.
Process. Based on user feedback and interviews, we refined the stand-up questions, notification previews, and scheduling options, and improved the integration with Jira.
Outcome. The bot supports multiple cadences (daily, weekly, custom), provides clearer updates and generates structured reports that help teams track progress over time.
January 2021
Overview. A play-to-earn mobile app for iOS and Android where users compete in music battles using songs from their favorite artists.
Problem. The company wanted to increase engagement and retention by offering a gaming layer on top of its existing content catalog.
My role. Product Manager coordinating discovery, requirements, design, and delivery with Android, iOS, backend and front-end teams.
Process. I led grooming, planning, demos and retrospectives, and defined features such as weekly challenges, a virtual currency (Battle Coins) and in-app rewards.
Outcome. The app launched with competitive mechanics, a store and TV integrations. You can see one of the promos here: MUBA Promo.
June 2022
Overview. A set of internal web tools that enabled commercial and catalog management teams to operate the music battles product.
Problem. Existing manual processes were making it hard to manage campaigns, announcements and catalog metadata at scale.
My role. Product Manager gathering requirements from multiple stakeholders and translating them into a clear backlog.
Process. We designed modules for announcements with deep links, weekly competitions, a store integrated with Shopify and tools for reviewing and enriching music metadata.
Outcome. Teams gained visibility and control over campaigns and catalog, reducing errors and speeding up launches.
November 2020
Overview. The Compliance Findings Report (CFR) was the first fully automated business report at CIAL Dun & Bradstreet.
Problem. Analysts needed to manually consolidate data from multiple sources, which increased delivery times and the risk of human error.
My role. Product Manager collaborating with engineering, data teams and compliance analysts to design the report structure and flow.
Process. We defined the report narrative, prioritized metrics, and worked on the data pipeline to automatically combine third-party databases, internal tools and the company business database.
Outcome. Analysts could deliver more consistent reports in less time. You can download sample versions here: CFR V1 (PDF) and CFR V2 (HTML).
October 2020
Overview. A series of video reviews focused on digital products, explaining what problems they solve and how.
Problem. Teams needed a structured way to analyze competitors and understand product patterns across markets.
My role. I selected products, defined review criteria and produced scripts and recordings.
Outcome. The series became an internal reference for product discussions and helped create a shared vocabulary. One example is available on YouTube.
January 2019
Overview. Redesign of an installation manual and a set of video guides for DUNS Registered customers.
Problem. The original materials were complex and text-heavy, which made it difficult for users to complete the installation process.
My role. I structured the content, rewrote key sections, and coordinated the production of visual guides.
Outcome. The updated material reduced support questions and provided a clearer onboarding experience. You can download the manual here and watch a sample video on YouTube.
December 2019
Overview. Creation of marketing videos to support product launches and brand campaigns.
Problem. Complex products needed clearer narratives and visuals to explain their value quickly.
My role. I developed storyboards, wrote scripts, and collaborated closely with agencies and internal stakeholders.
Outcome. The videos were used in sales meetings, webinars and landing pages. You can see an example here.
January 2020
Overview. Visualization that summarizes compliance risk in a simple “traffic light” for applicants.
Problem. Customers needed a quick, visual way to evaluate risk without reading a full report every time.
My role. I worked on the information hierarchy and the mapping between data and color/state.
Outcome. The component made it easier for decision-makers to scan large portfolios and prioritize deeper reviews only where needed.
August 2015
Overview. A collection of visual explorations using photo-manipulation and graphic design tools.
Role & Skills. I designed, edited and composed images for different contexts: digital products, personal projects and branding exercises.
Artifacts. Selected samples can be seen in this animation, this one and in the graphics PDF.
February 2016
Overview. Drawing has been a constant practice to explore ideas, understand form and communicate quickly.
Role & Skills. I use drawing for brainstorming, storyboards and UI sketches, as well as for personal projects.
Artifacts. You can see some examples in this sample PDF.
October 2020
Overview. 3D modeling work using SketchUp to design furniture and interior layouts for real spaces.
Role & Skills. I translated needs and constraints into 3D models and rendered proposals that guided execution.
Artifacts. A selection of models is available in this PDF.
April 2016
Overview. Web design work for different organizations, combining UX thinking with visual design and front-end skills.
Process. I typically start from sketches and wireframes, then create visual designs and finally implement layouts using HTML/CSS.
Outcome. These projects helped small businesses and organizations communicate more clearly and look more professional online.
August 2017
Overview. Management of subscription-based mobile services for entertainment and value-added content.
My role. I oversaw product performance, coordinated with content providers and worked with technical teams to improve services.
Artifacts. A summary of these services is available in this PDF.
November 2019
Overview. Redesign of the DUNS Registered Profile webpage to highlight trust and credibility signals.
Problem. The previous layout did not clearly communicate the value of being a verified company.
Outcome. The new design emphasizes badges, scores and key information, and you can see an example profile here.
March 2016
Overview. UX work for an e-commerce site: understanding buyers, monitoring behavior and testing pop-ups and messaging.
Artifacts. The work included buyer personas and research that you can review in this document.
April 2012
Overview. A community project that started as a blog and evolved into a forum with more than 10,000 users.
My role. Community manager, content creator and systems administrator for the platform.
Link. You can visit the community at sailormoonforo.com.
February 2019
Overview. As part of go-to-market plans, I led regional trainings so commercial teams could position new products effectively.
Scope. Sessions were delivered across several Latin American markets, including Mexico, Brazil and Peru.
Artifacts. Materials used in these trainings include the Engagement Manual, brochure (ES) and training deck (EN).